Influencer marketing is still one of the most effective tools for early Web3 projects but only when executed with precision. The goal is not “make noise,” but create the right kind of signal that builds trust, narrative, and social proof.
In pre-TGE stages, influencers serve two purposes: visibility and validation.
1. Choose signal-creators, not noise-makers
Avoid accounts that post 40 promos per day.
Your best partners are analysts, founders, niche KOLs, and ecosystem-native voices who shape opinions, not vanity metrics.
2. Test small before you scale
Start with micro-collabs: comments, quote tweets, light content integration.
This helps validate which influencers resonate with your audience before committing budget.
3. Create a clear message for influencers
KOLs perform better when you give them structure:
If you’re ready to build influencer campaigns that actually move the needle, explore our full KOL & Influencer Marketing packages. We design structured, data-backed campaigns tailored to your project’s stage, narrative, and goals.